In 2001 Gavin Chait was invited as one of the judges in a large-scale, traditional, business plan competition. During the awards ceremony, at which prizes worth R1million were awarded, a previous entrant (who had not won) was given the opportunity to present his experiences. He declared, 'It is impossible to make money unless you are already rich.' Gavin felt that, if this were true, then development in South Africa would be impossible. He approached Barrie Terreblanche of Big News, a newspaper aimed at supporting entrepreneurs, with an idea. Would it be possible to start a business with only R1,000?
With near 40% unemployment in the Western Cape, the local Government recognised the potential of tourism to play a significant role in job creation. They wish to undertake a comprehensive survey of towns and regions across the Western Cape, including of all socio-economic demographics, to assess what potential exists, and how the Government of the Western Cape may play a supportive role.
