Proudly South African Homegrown Awards

22 February 2005

Johannesburg | Proudly South African

Proudly South African launched their 'Homegrown Awards' in late 2004, a new initiative to celebrate the best Proudly South African companies and products and the people behind them. The annual awards programme. According to CEO Martin Feinsten, the award is intended to 'shine the spotlight on Proudly South African member companies who are making a real contribution to the promotion of South African innovation, employment, exports and consumer choice.'

Proudly South African Homegrown Awards

Our solution

Proudly South African contracted Whythawk to help support the team setting up the initiative for the first time. Sheryl Ozinsky, former Manager of Cape Town Tourism, was the overall project manager.

Our roll involved not only public communication with companies large and small across South Africa, but developing the judging criteria, facilitating the judging process, and assisting with the general technical requirements of running such a large and complex project.

Outcomes

The competition received 368 submissions from 198 small- and medium enterprises (SME), and 25 corporates. 38 finalists were shortlisted before the judges went on to select nine winners from the corporate category (150 employees or more) and 10 from the SME (of less than 150 employees) category.

The awards dinner was held in Johannesburg in February 2005 and was opened by President Thabo Mbeki.

Marcello Casal Jr/ABr, CC BY-SA 4.0, via Wikimedia Commons

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